b'CAMPUS AND WORKING WATERCRAFTPEOPLEOur location on the River at the foot of Essexs Main Street is a singu- The Museum is committed to people power. The success of our Stra-lar strength that makes the Museum a premier destination for leisure,tegic Plan and our service to the public depend on our Staff, Board, learning, and community gatherings. While maintaining significantand Volunteers. We strive to nurture and expand these critical human physical assets including four buildings, watercraft and docks, theresources, and together advance a climate of innovation, inclusion, Museum is climate conscious and will strive to minimize our environ- excellence and equity, collaboration, and communications in service mental footprint and maximize efficiency. As good stewards of ourto our mission and vision.physical assets, we want to protect and improve our campus for public enjoyment for generations to come.GOAL 3GOAL 2ENGAGE QUALIFIED PEOPLE WHO SHARE OUR VISION AND VALUES AS CRM IMPLEMENTS NEW IDEAS, INITIATIVES, AND STRENGTHEN OUR POSITION AS A DESIRABLE DESTINATIONPROGRAMS.AND WELCOMING VENUE FOR LEARNING, ENJOYMENT, AND COMMUNITY GATHERINGS. STRATEGIESSTRATEGIESEnsure excellent governance and non-profit best practices by main-taining a strong, active, well-qualified, and diverse Board of Trustees.Create and implement a Campus Master Plan to optimize the usePromulgate clear policies and procedures that reflect CRMs com-of Museum buildings and grounds and provide ample space to meetprogram needs.mitment to equity, diversity, inclusion, accessibility, and belonging. Provide Staff and Board training to ensure that CRMs policies andReview and revise the proposed plan for the Discovery Center con- procedures are understood and endorsed by all.sidering current and future needs and resources.Build, lead, and retain an excellent Staff by providing competitiveMaintain Onrust, RiverQuest, and all Museum watercraft in sea-worthycompensation; supportive, well-managed, reliable, up-to-date tech-condition.nology; and clear lines of communication between our Board, ExecutiveMaximize the appeal, safety, and practical utility of our waterfrontDirector, and Staff.and docks. ComplementCRMsStaffbyrecruitingskilled,well-managed,Ensure that our facilities are responsive to Visitors needs and desires bymulti-talented Volunteers.providing additional on-site amenities, including through partnerships. Elevate the Museums profile by promoting the campus and Museum activities across various media platforms and through targeted public relations efforts. Make our campus available as a venue for social and community events, and assist the River community in times of need.9'